Workshops & Webinars

Win-Loss Analysis: A Gold Mine of Competitive Intelligence

Win-loss analysis is a gold mine of market intelligence, but only 30% of companies dig it. Less than 30% of firms consistently and systematically execute a win-loss analysis, whether due to a lack of resources, commitment, or methodology. 

The lack of analysis leaves companies exposed to blindspots that impede customer acquisition and revenue growth, such as:

  • Lack of product differentiation
  • Sales strategies
  • Pricing issues
  • Competitor counter claims that spread fear, uncertainty and doubt

Win-loss analysis is the best way to analyze sales cycle performance, confirm competitive differentiation, and align your sales process with that of your buyer.

Register for one of our regional workshops below to learn how to conduct these post-decision interviews successfully for your organization.


Get to the Real “No” Phoenix

Uncover the Hidden Reasons behind Customer Buying Decisions

April 18, 2023,  Phoenix, AZ

Win-loss analysis is a crucial process for any organization looking to improve their sales performance and gain a competitive edge in their industry. Even industry segment leaders like Transact Campus, Calero, Beyond Trust can benefit from this often overlooked source of market intelligence. This workshop will provide an in-depth look at the benefits and best practices for conducting win-loss analysis.

Uncovering Blindspots for KC to National:

Leveraging Win-Loss Analysis to Gain a Competitive Edge in Sales

April 25, 2023,  Kansas City, KS

Win-loss analysis is a powerful tool for understanding the factors that drive sales success and identifying areas for improvement. Every company has blindspots adversely impacting sales volume and pipeline velocity, and win-loss research is the single best way to find them and fix them.

How Toronto Industry Leaders use Win-Loss Analysis to Boost Sales Strategy and Drive Growth

May 2, 2023,  Toronto, ON

Every company wants to increase sales and grow its market share, but few take advantage of one of the most powerful tools for achieving these goals: win-loss analysis. By understanding the factors that drive sales success and identifying blindspots that may be hindering sales volume and pipeline velocity, businesses can use win-loss research to find and fix these issues and gain a competitive edge.