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Workshops & Webinars

Win-Loss Analysis: A Gold Mine of Competitive Intelligence

Win-loss analysis is a gold mine of market intelligence, but only 30% of companies dig it. Less than 30% of firms consistently and systematically execute a win-loss analysis, whether due to a lack of resources, commitment, or methodology.

The lack of analysis leaves companies exposed to blindspots that impede customer acquisition and revenue growth, such as:

»  Lack of product differentiation
»  Sales strategies
»  Pricing issues
»  Competitor counter claims that spread fear, uncertainty and doubt

Win-loss analysis is the best way to analyze sales cycle performance, confirm competitive differentiation, and align your sales process with that of your buyer.

Register for one of our regional workshops below to learn how to conduct these post-decision interviews successfully for your organization.


Get to the Real “No” Orlando

Uncover the Hidden Reasons behind Customer Buying Decisions

June 27, 2023   |  Orlando, FL

A win-loss program is a critical process that can revolutionize your organization’s sales performance and establish a competitive edge in your industry. From young companies on the verge of a dramatic growth phase to established market leaders, companies of all sizes – from multi-billion dollar market leaders to emerging market makers –  can greatly benefit from this often neglected source of market intelligence. Join us for an immersive workshop where we delve deep into the benefits and best practices of conducting win-loss analysis.

Win More with a Win-Loss a Program:

Enhance Sales Strategy for Competitive Advantage

July 11, 2023   |  Richmond, VA

Join our workshop to unlock the power of your own win-loss program and optimize your organization’s sales performance. Regardless of your company’s size or growth phase – from multi-billion dollar market leaders to emerging market makers – implementing a win-loss program provides valuable market intelligence that can give you a competitive edge.

Unleash your Company’s Sales Potential:

Gain a Competitive Edge with a Win-Loss Program

July 18, 2023   |  Baltimore, MD

Join our exclusive workshop to harness the power of a win-loss program and optimize your B2B sales strategy. Whether you’re a startup or an industry leader, implementing a robust win-loss program provides invaluable market intelligence that can set you apart from competitors.