Unleash your Company’s Sales Potential Baltimore:

Gain a Competitive Edge with a Win-Loss Program

Join our exclusive workshop to harness the power of a win-loss program and optimize your B2B sales strategy. Whether you’re a startup or an industry leader, implementing a robust win-loss program provides invaluable market intelligence that can set you apart from competitors.

In this workshop, we’ll delve into the tangible benefits of win-loss analysis, including:

  1. Deep insights into customer needs and preferences to tailor your offerings effectively.
  2. Identifying strengths and weaknesses in your B2B sales process for targeted improvements.
  3. Informed sales strategy and tactics to maximize win rates and revenue growth.

You’ll gain practical knowledge of essential concepts and proven best practices for conducting effective win-loss analysis. From study design to data analysis, you’ll learn how to extract actionable insights to fuel your sales growth and expand your market footprint.

Don’t miss this exclusive opportunity to unlock the untapped potential of win-loss analysis for your B2B business. Register now for our win-loss analysis workshop and propel your sales performance to new heights.

Register Today

Register now to attend our win-loss analysis workshop and unlock the full potential of this often overlooked source of market intelligence.

July 18, 2023

2:00 PM Eastern Time
(US and Canada)


Allison Macdonald

Allison Macdonald

Partner and Research Lead at Thirdside

Allison Macdonald is a partner at Thirdside, and the lead researcher on strategic accounts for win-loss analysis, customer journey mapping, and churn analysis. 

Formerly, part of an elite sales team at Bristol-Myers Squibb, launching the most strategic pharmaceuticals, she most recently has worked with technology and service companies across the country, interviewing decision makers from client customers such as the NBA, nationally recognized medical organizations, and investment management.  

Allison's expertise in win-loss analysis has been invaluable to many organizations, uncovering blindspots for clients and showing how they can improve sales performance. Her research has helped organizations to develop better strategies and tactics, refine their messaging, and identify new opportunities.

Addison Parker

Addison Parker

Researcher Manager and Data Analysts at Thirdside

Addison Parker is a dedicated win-loss analyst who is passionate about using the latest techniques in qualitative and quantitative research combined with AI to uncover critical issues and opportunities in customer interview data. With over 8 years of experience in the field, Addison has helped organizations across various industries gain a better understanding of why they are winning or losing deals.

Addison’s expertise in using AI-powered analytics tools has helped quickly identify patterns and trends in customer feedback, enabling clients to make more informed decisions and take proactive steps to improve their sales processes in the context of the actual buyer’s journey.