Get to the Real “No” Orlando:

Uncover the Hidden Reasons behind Customer Buying Decisions

A win-loss program is a critical process that can revolutionize your organization’s sales performance and establish a competitive edge in your industry. From young companies on the verge of a dramatic growth phase to established market leaders, companies of all sizes – from multi-billion dollar market leaders to emerging market makers –  can greatly benefit from this often neglected source of market intelligence. Join us for an immersive workshop where we delve deep into the benefits and best practices of conducting win-loss analysis.

During this workshop, we will explore the top advantages of implementing win-loss program, which include:

  1. Unveiling valuable insights into customer needs and preferences.
  2. Identifying strengths and weaknesses within your sales process.
  3. Informing sales strategy and tactics to elevate your win rates.

Our workshop will also cover essential concepts and best practices for implementing effective win-loss programs. You’ll learn how to expertly design and execute a study, skillfully analyze the resulting data, and utilize the findings to drive growth and expand your market share. By the end of the workshop, you’ll possess a clear understanding of how to leverage win-loss analysis to enhance your sales performance and gain a competitive edge in your industry.

Don’t let this opportunity slip away. Join us and unlock the full potential of this often underestimated source of market intelligence. Register now for our win-loss analysis workshop and elevate your sales strategy to drive market-informed business growth.

Register Today

Register now to attend our win-loss analysis workshop and unlock the full potential of this often overlooked source of market intelligence.

June 27, 2023

2:00 PM Eastern Time
(US and Canada)


Allison Macdonald

Allison Macdonald

Partner and Research Lead at Thirdside

Allison Macdonald is a partner at Thirdside, and the lead researcher on strategic accounts for win-loss analysis, customer journey mapping, and churn analysis. 

Formerly, part of an elite sales team at Bristol-Myers Squibb, launching the most strategic pharmaceuticals, she most recently has worked with technology and service companies across the country, interviewing decision makers from client customers such as the NBA, nationally recognized medical organizations, and investment management.  

Allison's expertise in win-loss analysis has been invaluable to many organizations, uncovering blindspots for clients and showing how they can improve sales performance. Her research has helped organizations to develop better strategies and tactics, refine their messaging, and identify new opportunities.

Addison Parker

Addison Parker

Researcher Manager and Data Analysts at Thirdside

Addison Parker is a dedicated win-loss analyst who is passionate about using the latest techniques in qualitative and quantitative research combined with AI to uncover critical issues and opportunities in customer interview data. With over 8 years of experience in the field, Addison has helped organizations across various industries gain a better understanding of why they are winning or losing deals.

Addison’s expertise in using AI-powered analytics tools has helped quickly identify patterns and trends in customer feedback, enabling clients to make more informed decisions and take proactive steps to improve their sales processes in the context of the actual buyer’s journey.