10 questions that you could consider asking in a win-loss research interview
An external provider can provide unbiased and objective insights into a company’s sales process.
Talk to customers who have made a purchase decision to gain insights into their decision-making process
When a prospect blames budget, sometimes your price is too high – but it’s more likely that something is unclear to you or your prospect.
Budget, workload, and timing are common B2B sales objections. Use these questions to sell through them and learn more about your prospect.