Selling business-to-business (B2B) is no walk in the park these days. More people are getting involved in decision making, buyers do tons of online research without talking to sales reps, email overload makes it hard to connect…
10 questions that you could consider asking in a win-loss research interview
An external provider can provide unbiased and objective insights into a company’s sales process.
Surveys fail to capture the real story behind every win/loss transaction. In many cases, these results are biased or inaccurate. Here’s a look a few common challenges researchers face while using this tool:
Budget, workload, and timing are common B2B sales objections. Use these questions to sell through them and learn more about your prospect.