Surveys fail to capture the real story behind every win/loss transaction. In many cases, these results are biased or inaccurate. Here’s a look a few common challenges researchers face while using this tool:
When a prospect blames budget, sometimes your price is too high – but it’s more likely that something is unclear to you or your prospect.
Budget, workload, and timing are common B2B sales objections. Use these questions to sell through them and learn more about your prospect.