If you want to understand who your real buyers are, what they value, and how they make decisions, the market already knows. The fastest path to ICP clarity is listening to the people who actually write the checks.
Discover why satisfied SaaS customers still churn. Learn how NPS, CSAT, and CES miss early warning signs and how Thirdside’s churn research reveals hidden friction, improves retention, and protects recurring revenue
Design win-loss interviews buyers actually answer. Learn why templates fail, how custom frameworks boost candor and turn feedback into revenue.
Stop guessing how many interviews you need; see when studies truly hit saturation—benchmarks, B2B SaaS field data, and defensible stop-rules.
Discover how win-loss analysis exposes CRM blindspots, misleading B2B SaaS teams and how it reveals real buyer insights to boost close rates and revenue growth and drive smarter sales strategy.