Terra Dotta: Engage Product Launch Video

(thumbnails below open project)

Description of the Work

• Thirdside designed the full visual and communication system for Terra Dotta’s annual Global User Conference (TDU), transitioning the event into a cohesive virtual experience during the pandemic.
• The engagement included development of the event identity, logo, motion assets, presentation design, agenda collateral, ad banners, and app icon.
• All assets were unified under a digital-first brand system that maintained visual consistency across platforms and devices.

Objectives of the Deliverable/Project

• Create a unified event identity to connect multiple Terra Dotta product lines under a single brand experience.
• Improve attendee engagement and navigation across digital platforms.
• Ensure all assets reinforce brand recognition and clarity.

Target Audience

Higher education administrators, international program directors, and global engagement professionals attending the TDU conference.

Client

Terra Dotta, LLC.

Timeframe to Complete the Work

Approximately 6 weeks from concept development to conference launch.

Measures of Success

• Increased virtual attendance and positive post-event feedback on user experience.
• Seamless integration of event assets across the web app, social media, and presentation environments.
• Adoption of visual system for subsequent conferences and marketing efforts.

Specific Role of the Offeror on the Project

• Creative direction, brand design, motion production, layout, and implementation.
• This included conceptual design and event logo creation, agenda design for multiple program tracks, video production and motion branding, app and UI iconography, presentation templates, and advertising banners.

Constraints Imposed by the Client

• The project required consistent alignment with Terra Dotta’s corporate branding while differentiating the event identity.
• Design assets needed to perform across multiple digital formats, ensuring color, typography, and accessibility standards were met within technical constraints of various virtual event platforms.

Quality Assurance Process

Thirdside conducted iterative design reviews with Terra Dotta’s marketing and event teams, ensuring cross-platform consistency, accessibility compliance, and performance optimization for web and video outputs.

Other Pertinent Information

This project demonstrates Thirdside’s ability to manage complex, multi-asset brand systems and coordinate across media types (print, video, and digital) for large-scale, technology-driven events.