FLOW Data Visualization & Investor Communication Design

(thumbnails below open project)

Description of the Work

Thirdside developed a suite of data visualization, investor presentation, and web design assets for Flow Oil Well Partners (FLOW) designed to make complex petroleum engineering and financial analysis visually clear and accessible.

Objectives of the Deliverable/Project

• Translate complex oil and gas data analytics into accessible, visually cohesive communication materials for investors and corporate clients.
• Align FLOW’s proprietary data models with compelling storytelling and design.
• Reinforce FLOW’s position as a trusted thought leader in energy data and investment intelligence.

Target Audience

• Institutional investors and analysts
• Energy-sector executives and portfolio managers
• Corporate stakeholders and media outlets following oil and gas analytics

Client

Friezo Loughrey Oil Well Partners (FLOW) – an energy analytics firm founded by Tom Loughrey, CFA, and Michael Friezo, serving major institutional clients in the investment and energy industries.

Timeframe to Complete the Work

• 4–6 weeks per deliverable, covering discovery, content hierarchy development, visualization, and design refinement for presentation and web.

Measures of Success

• Strong engagement and clarity of investor messaging.
• FLOW’s work cited by Bloomberg, The Wall Street Journal, and The Financial Times, indicating high visibility and design credibility.

Specific Role of the Offeror on the Project

• Creative Director and Visual Communication Lead.
• Responsibilities included conceptual design, layout, typographic systems, and translation of technical petroleum data into intuitive visuals.

Constraints Imposed by the Client

• All content required technical accuracy and confidentiality.
• Preserve data integrity with no alteration or distortion of analytical results.
• Visual tone remain professional and investor-facing, but also suitable for media and public distribution.

Quality Assurance Process

• Multi-stage review involving client analysts, engineers, and senior staff.
• Internal QA by Thirdside on data accuracy, typographic consistency, and cross-platform compatibility.

Other Pertinent Information

The project demonstrates our ability to merge analytical insight with visual storytelling to bridge the gap between technical expertise and investor comprehension.