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PODCAST

Why Win-Loss Analysis is a Game-Changer for Sales Teams

In this episode, Ron Carson, CEO of Thirdside, dives into the power of win-loss analysis and why most companies are making strategic decisions based on flawed CRM data. He explains how 75% of win-loss insights in CRM systems are inaccurate, leading businesses to misdiagnose lost deals and waste resources on the wrong fixes.

Listeners will learn:

  • Why “Lost to Competitor” and “Price” are often misleading loss reasons.
  • How sales win-loss analysis reveals that 65% of losses stem from poor discovery—not price or product.
  • The role of no-decision deals and how they can be turned into future wins.
  • Why surveys fail to capture real insights, and why a win-loss service provider gets better results.
  • The importance of third-party interviews to uncover blind spots and improve sales performance.

If your sales team is struggling with low close rates, inaccurate loss reasons, or a bloated pipeline, this episode is a must-listen. Tune in to discover how win-loss analysis can transform your sales strategy and help you win more deals.

 

Want to understand more about the power of Win-Loss Analysis? Read these insights from a leading win-loss service provider, Thirdside specializes in conducting in-depth sales win-loss analysis to uncover the real reasons behind deal outcomes. Read why your business needs a structured win-loss service and how it can transform your sales strategy.

Schedule a Win-Loss Analysis Consultation

Ready to elevate your win-loss analysis to the next level? Let Thirdside's expert team help you uncover the win-loss insights that will transform your sales performance.