How-to Guide to for Win-Loss Research

Ever wonder why you’re really winning or losing deals? It’s time to stop guessing and start knowing.

Our free ebook, “Tips for Running Your Own Win-Loss Research Project,” is your roadmap to uncovering game-changing insights about your market, competitors, and sales process. Here’s what you’ll learn:

• • The do’s and don’ts of conducting effective win-loss interviewsi>
  • Who should (and shouldn’t) be leading these crucial conversations
  • How to ask the right questions to dig deep into customer motivations
  • Ways to spot unexpected blindspots that could be costing you deals

Whether you’re a seasoned pro or just starting out, this guide offers practical, actionable advice to elevate your win-loss research game. We’ve distilled years of experience into bite-sized tips you can implement right away.

Don’t let another quarter go by without understanding the real reasons behind your wins and losses. Download our ebook now and start uncovering insights that will transform your sales strategy.

Ready to become a win-loss research expert?
Click here to get your free copy and take the first step towards more wins and fewer surprises.

At Thirdside, we’re passionate about helping companies like yours get to the heart of customer decisions. While this guide will help you get started, remember we’re always here if you need an expert partner to take your win-loss research to the next level.