Win-Loss, Customer Experience, and Churn Analysis
Customer research services to improve B2B customer acquisition, retention, and expansion. Book a Consultation
Uncover
We’ve carried sales quotas. We’ve run marketing departments.
We understand your situation better than most because we’ve lived it. Thirdside is a specialized market research and consulting firm that goes beyond automated surveys to conduct human-to-human executive interviews. We help B2B companies capture the qualitative data that CRMs miss. We take our in-the-trenches experience, carrying sales quotas and running marketing departments, into every Win-Loss, Churn, and Customer Experience project we deliver.
team up
Your Partner in Problem Solving
Thirdside is more than just a research firm. We are your partner in problem solving. Thirdside combines the best of:
- Qualitative research for the depth of insight
- Quantitative research to prioritize pressing issues
- Al enabled for scale, human involvement for accuracy
comprehensive
Qualitative Customer Research
Across the Customer Journey:
Win-Loss Analysis
more than just wins and losses, also the long maybc’s and noÂdecisions to impact revenue sooner.
Churn Analysis
churn is caused by a series of small events over the course of their contract. Find and fix the events driving them away from you.
Work with Thirdside, you’ll be in great company:
insights
Uncover Opportunities to Improve Your Business.
Whether you subscribe to the Bow Time Model, SPIN Selling, MEDDIC, or your own sales methodology, our qualitative research will uncover your blind spots. And beyond superficial metrics like NPS and CSAT, we provide deep insights into your customers’ actual experiences, pain points, and decision making processes.
Book a Consultation.
Book a consultation with Thirdside. Let’s see if there’s an opportunity to work together.
discover
Uncover the Hidden Issues in Your Customer Journey.
Customized Insights
Interview Snapshot
Who they are. What they said.
Insights
Segments. Use Cases
Individual Reports
Detailed. Formatted. Tagged.
Uncover your customer blindspots today!
Discover the insights you need to drive your business forward with Thirdside.
Customer Testimonials
More important than the list of logos is the impact we have had with their customers. Here is what our customers’s customers say:
“The fact that they hired you, an independent 3rd party, to look into this is impressive, it should have happened sooner.”
“What they have you doing demonstrates the type of company they aspire to be. When it’s time for renewal, if they address the issues I’ve had, and based on the value they put on you doing this, I would consider them again.”
“It felt therapeutic talking to you and doing this, I’m glad I did this. I can’t believe that you got me to talk for 54 minutes.”
answers
FAQ’s
Find answers to common questions about Thirdside’s services and methodologies.
How can Thirdside help?
Thirdside helps B2B companies uncover the true reasons they win or lose deals. We provide independent Win-Loss Analysis, Customer Experience, and Churn Research to identify blind spots in your revenue engine, product roadmap, and competitive positioning that internal teams often miss.
What sets Thirdside apart?
Unlike automated survey platforms or typical consulting firms that tend to be too academic, Thirdside uses experienced sales and marketing leaders to conduct interviews. This peer-to-peer approach builds trust with executive buyers, eliciting candid feedback and strategic insights that standard surveys cannot capture.
How does Thirdside conduct interviews?
We conduct conversational executive interviews (typically around 45 minutes) rather than reading from a script. Our interviewers use a semi-structured guide to probe on decision drivers, pricing sensitivity, and competitive comparisons, ensuring we capture the “why” behind the decision.
What types of analysis does Thirdside offer?
We specialize in three core services: Win-Loss Analysis (for new customer acquisition, ICP refinement, and messaging), Churn Analysis (to understand customer attrition), and Customer Experience (CX) Research (to improve retention and expansion).
How can I get started?
Schedule a consultation to discuss your current revenue blind spots. We can design a pilot program—often starting with a specific segment of recent deals—to demonstrate the immediate value of unbiased customer intelligence.
Unlock Your Revenue Potential Today.
Schedule a consultation or request more information to discover how we can help your business succeed.