Blog Series

Know Your Customers, Know Your Success:

Unleashing the Power of Customer Insights

Stay Tuned for Season 2!

Don't be an askhole

Do you know your customers? Really know them? Learn the ugly truth about B2B Marketing through these anonymized, face-palm-inducing anecdotes from real customer interviews. Come for the info, stay for the snark.

Why Surveys Don’t Cut It

Why Surveys Don’t Cut It

Surveys fail to capture the real story behind every win/loss transaction. In many cases, these results are biased or inaccurate. Here’s a look a few common challenges researchers face while using this tool:

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Don't be an askhole

Learn the ugly truth about B2B Marketing through these anonymized, face-palm-inducing anecdotes from real customer interviews. 

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