Blog Series
Know Your Customers, Know Your Success:
Unleashing the Power of Customer Insights

Don't be an askhole
Do you know your customers? Really know them? Learn the ugly truth about B2B Marketing through these anonymized, face-palm-inducing anecdotes from real customer interviews. Come for the info, stay for the snark.
Overcome B2B Sales Challenges
Selling business-to-business (B2B) is no walk in the park these days. More people are getting involved in decision making, buyers do tons of online research without talking to sales reps, email overload makes it hard to connect…
Win Loss Analysis Questions – The Beginner’s Guide
10 questions that you could consider asking in a win-loss research interview
Win Loss Service – What to Look For
An external provider can provide unbiased and objective insights into a company’s sales process.
The Seven-Point Guide to Win-Loss Analysis
Talk to customers who have made a purchase decision to gain insights into their decision-making process
Why Surveys Don’t Cut It
Surveys fail to capture the real story behind every win/loss transaction. In many cases, these results are biased or inaccurate. Here’s a look a few common challenges researchers face while using this tool:
Win More With Win-Loss Analysis
When a prospect blames budget, sometimes your price is too high – but it’s more likely that something is unclear to you or your prospect.
Don’t Miss out
Sign up for our latest news

our services
Learn more about how Thirdside can help you deliver better content now and higher quality leads yesterday.

Don't be an askhole
Learn the ugly truth about B2B Marketing through these anonymized, face-palm-inducing anecdotes from real customer interviews.

Latest news
Stay up to date on the patest news and trends in B2B marketing.