Blog Series
Know Your Customers, Know Your Success:
Unleashing the Power of Customer Insights
Don't be an askhole
Do you know your customers? Really know them? Learn the ugly truth about B2B Marketing through these anonymized, face-palm-inducing anecdotes from real customer interviews. Come for the info, stay for the snark.
Win Loss Analysis Questions – The Beginner’s Guide
10 questions that you could consider asking in a win-loss research interview
Win Loss Service – What to Look For
An external provider can provide unbiased and objective insights into a company’s sales process.
The Seven-Point Guide to Win-Loss Analysis
Talk to customers who have made a purchase decision to gain insights into their decision-making process
Why Surveys Don’t Cut It
Surveys fail to capture the real story behind every win/loss transaction. In many cases, these results are biased or inaccurate. Here’s a look a few common challenges researchers face while using this tool:
Win More With Win-Loss Analysis
When a prospect blames budget, sometimes your price is too high – but it’s more likely that something is unclear to you or your prospect.
9 Questions to Sell through Common Sales Objections
Budget, workload, and timing are common B2B sales objections. Use these questions to sell through them and learn more about your prospect.
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Don't be an askhole
Learn the ugly truth about B2B Marketing through these anonymized, face-palm-inducing anecdotes from real customer interviews.
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